.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outside on a pier, The Road's 2002 track "Switch the Page" was blasting away from the sound system. It was actually a star-aligned, symbolic minute, considering that the London-trained developer is beginning a brand new section in her style life, this moment focusing the job around herself.Andersen's a lot admired namesake menswear label was actually concentrated, multicolored, as well as streetwise. With Stel, she revealed in a pre-show job interview, "I must sit easily at the facility of it maybe a lot more this moment considering that right now it's a women's wear company, and also it is actually even more about me as well as my private recommendations." Stel also mirrors Andersen's progression as an individual. After quiting her pipe, the designer moved back home to Jutland in the North of Denmark and had pair of youngsters. She's certainly not the person she was actually back then.Shifting gears in vogue is actually difficult to carry out. Brands seem to be to tackle lives of their very own, as well as it is actually very easy to be pigeon-holed. Stel breaks with several of fashion trend's customs. The label will certainly show in-season, so what is presented will definitely be actually readily available for purchase. Together, seasonality is less important in the Stel equation than relevance. Selections will be identified through amount (01, 02, and 03 were shown in Copenhagen), the concept being actually that you can come together parts around "periods" both in your closet and also on the selling flooring. Andersen views no demand for a garment to become deserted just because the schedule pages turn. "The direct translation of stel is body," she said, however it [refers more to] a foundational structure in a kind of industrial method it [likewise illustrates] a set of valuables-- when you speak about a tea service, you would certainly call it a stel. For me, that was actually pretty an exciting starting point in relations to the idea of creating both collectibles, but likewise one thing that is actually a brand new structure." Having versions position on scaffold was fortuitous as it suggests a number of metaphors. There is actually building and construction, which connects to constructing a new brand name, and the thought of support relates to her idea that clothing should benefit you. Stel is actually, essentially, a sort of mobile offering, however none along with the angularity of something like Legos or piled Mu00e6rsk shipping containers. Action, organization, as well as empowerment are part of Andersen's strategy. "When I talk about the brand name, I have this tagline: customizing that you may skate in, denim you can easily dance in, shirting you can easily journey in." Flexibility, joy, movement.